Privacy Policy

Last updated: 13 October 2026

1. INTRODUCTION

Welcome to Aussie Grace Melbourne.

At Aussie Grace Melbourne, we value your privacy and are committed to handling your personal information responsibly, transparently and securely.

This Privacy Policy explains how we collect, use, store, disclose and protect your personal information when you visit our website, purchase our products, communicate with us or interact with our services.

Our online store operates at www.aussiegrace.com and is powered by Shopify.

By using our website, you acknowledge the information provided in this Privacy Policy.

We process personal information in accordance with applicable privacy legislation, including the European Union General Data Protection Regulation (GDPR), where applicable, and relevant Australian privacy laws.

2. INFORMATION WE COLLECT

We collect personal information that is reasonably necessary to operate our online fashion store, process purchases, provide customer support and improve our services.

Depending on how you interact with our website, this information may include:

Personal and Contact Information

  • Full name

  • Email address

  • Telephone number

  • Billing address

  • Shipping address

Order and Transaction Information

  • Products purchased

  • Order history

  • Transaction details

  • Payment status

  • Delivery and tracking information

  • Return and refund requests

Technical and Browsing Information

  • IP address

  • Browser type

  • Device information

  • Operating system

  • Website interactions

  • Pages visited

  • Referring websites

  • Cookie identifiers

Customer Communication

When you contact us, we may collect the information you provide, including your name, email address, order details and the contents of your enquiry.

We only collect and process personal information where there is an appropriate purpose and lawful basis for doing so.

3. HOW WE USE YOUR INFORMATION

We use your personal information for legitimate business purposes, including:

  • Processing, confirming and fulfilling orders.

  • Arranging shipping and delivery.

  • Managing payments, refunds and exchanges.

  • Providing customer service and responding to enquiries.

  • Sending important order updates and delivery notifications.

  • Maintaining and improving our website.

  • Detecting fraudulent transactions and protecting our customers.

  • Analysing website performance and shopping behaviour.

  • Delivering marketing communications where permitted.

  • Complying with applicable legal and regulatory obligations.

Where the GDPR applies, our processing activities are based on one or more appropriate lawful grounds, including contractual necessity, compliance with legal obligations, legitimate interests or your consent.

Where consent is required, we will request it before carrying out the relevant processing.

4. SHOPIFY AND OUR ONLINE STORE

Our website is hosted by Shopify, which provides the e-commerce platform through which we sell our products.

When you browse our store, place an order or interact with Shopify-powered features, certain personal information may be processed by Shopify to support the operation of our website.

This can include customer information, order details, device data and transaction information.

Shopify may also process personal information in accordance with its own privacy policies and applicable data protection requirements.

For more information, please visit:

https://www.shopify.com/legal/privacy

5. PAYMENT PROCESSING

We use secure third-party payment service providers to process transactions.

Depending on the payment methods available at checkout, these providers may process information necessary to authorise payments, prevent fraud and complete transactions.

Payment information may include:

  • Billing details

  • Payment method

  • Transaction amount

  • Payment confirmation

  • Fraud prevention information

We do not intentionally collect or store complete payment card numbers through our own website systems.

Payment processing is subject to the privacy and security practices of the relevant payment provider.

We encourage customers to review the privacy policies of their chosen payment method.

6. ORDER FULFILMENT AND INTERNATIONAL SHIPPING

Aussie Grace Melbourne works with third-party suppliers, fulfilment partners and shipping providers to process and deliver customer orders.

Some of these partners may be located outside Australia, including in China.

To fulfil an order, we may share relevant information, including:

  • Customer name

  • Delivery address

  • Telephone number, where required

  • Products ordered

  • Delivery instructions

  • Order reference information

We share information only to the extent reasonably necessary for order fulfilment, delivery and customer support.

Personal information may be processed in countries with privacy laws different from those in your country of residence.

Where required by applicable law, we take appropriate steps to protect personal information transferred internationally.

7. COOKIES AND TRACKING TECHNOLOGIES

Our website uses cookies and similar technologies to support website functionality, improve the shopping experience and understand how visitors interact with our store.

Cookies are small files stored on your device when you visit a website.

We may use the following categories of cookies:

Essential Cookies

These support necessary website functions, including shopping carts, checkout, security and session management.

Analytics Cookies

These help us understand website traffic, visitor interactions and store performance.

Marketing Cookies

These may be used to measure advertising performance, support remarketing and display relevant advertisements.

Preference Cookies

These may remember certain settings and preferences to make your browsing experience more convenient.

Where legally required, we obtain consent before placing non-essential cookies or enabling relevant tracking technologies.

You can manage certain cookie preferences through our website's privacy settings or through your browser.

Disabling some cookies may affect the functionality of our website.

8. ANALYTICS AND WEBSITE PERFORMANCE

We may use analytics services, including Shopify analytics and other analytics tools where enabled, to evaluate website traffic and customer interactions.

These services may process information such as:

  • Pages visited

  • Session duration

  • Device and browser information

  • Approximate geographical location

  • Website interactions

  • Purchase and conversion events

We use this information to understand how customers interact with our website and to improve our products, marketing and shopping experience.

Where applicable, analytics providers may process information on our behalf or according to their own privacy terms.

9. META ADVERTISING AND MARKETING

Aussie Grace Melbourne may use advertising services provided by Meta Platforms, including Facebook and Instagram.

Where enabled, technologies such as the Meta Pixel and related advertising integrations may collect or receive information about interactions with our website.

This information may include:

  • Website visits

  • Product page views

  • Items added to a shopping cart

  • Checkout activity

  • Purchase events

  • Device and browser information

We use this information to measure advertising performance, understand customer interests and improve the relevance of our marketing campaigns.

Meta may process information according to its own privacy policies.

Where required by applicable law, we obtain consent before enabling non-essential advertising tracking.

You can learn more about Meta's data practices at:

https://www.facebook.com/privacy/policy/

10. EMAIL MARKETING AND NEWSLETTERS

If you subscribe to our newsletter or otherwise lawfully agree to receive marketing communications, we may send you emails about:

  • New arrivals

  • Exclusive offers

  • Seasonal collections

  • Promotions

  • Product updates

  • Fashion inspiration

We send marketing communications in accordance with applicable laws, including relevant consent and unsubscribe requirements.

You can unsubscribe from marketing emails at any time by selecting the unsubscribe link included in our messages or by contacting us at:

info@aussiegrace.com

Please note that unsubscribing from promotional emails does not prevent us from sending necessary transactional communications, such as order confirmations, shipping updates or customer service responses.

11. CUSTOMER SUPPORT AND COMMUNICATION

When you contact Aussie Grace Melbourne through email, contact forms or other communication channels, we may collect and process information necessary to respond to your enquiry.

This may include your contact details, order information and correspondence.

We use this information to provide assistance, resolve customer concerns and maintain appropriate records.

Customer communications may be retained where reasonably necessary for operational, legal or dispute-resolution purposes.

12. CUSTOMER REVIEWS AND FEEDBACK

If you voluntarily submit a product review, testimonial or other feedback, we may collect information associated with your submission.

This may include your name or display name, review content, rating and relevant purchase details.

Reviews may be displayed publicly on our website where appropriate and in accordance with the permissions and notices provided when the review is submitted.

We aim to present customer feedback accurately and do not knowingly publish fabricated customer reviews.

You may contact us if you have concerns about personal information included in a published review.

13. HOW WE SHARE PERSONAL INFORMATION

We may share personal information with trusted service providers where reasonably necessary to operate our business.

These may include:

  • Shopify and e-commerce service providers.

  • Payment processing companies.

  • Suppliers and fulfilment partners.

  • Shipping and logistics providers.

  • Customer support services.

  • Website analytics providers.

  • Email marketing platforms.

  • Advertising and marketing providers.

  • Professional advisers and regulatory authorities where legally necessary.

We do not sell customer contact lists to unrelated third parties.

Certain advertising technologies may involve disclosures or processing that qualify as sharing, sale or targeted advertising under particular privacy laws. Where applicable, we provide the required notices and choices.

Service providers are expected to process personal information in accordance with their applicable contractual and legal obligations.

14. INTERNATIONAL DATA TRANSFERS

As an online business serving customers in Australia and potentially other countries, personal information may be transferred to or processed by service providers located internationally.

These countries may include the Netherlands, other European countries, the United States and China, depending on the services and fulfilment partners involved.

Where required by the GDPR or other applicable legislation, we use appropriate safeguards for international transfers.

These safeguards may include contractual protections and recognised transfer mechanisms.

15. DATA SECURITY

Protecting customer information is important to us.

We use reasonable technical and organisational safeguards designed to protect personal information against unauthorised access, disclosure, misuse, alteration or loss.

These safeguards may include secure website connections, access controls and security measures provided by our e-commerce and payment partners.

Although we take reasonable precautions, no internet transmission or electronic storage system can be guaranteed to be completely secure.

If you believe your information has been compromised, please contact us promptly.

16. DATA RETENTION

We retain personal information only for as long as reasonably necessary to fulfil the purposes described in this Privacy Policy or to comply with applicable legal obligations.

Retention periods may depend on:

  • Order fulfilment and customer service requirements.

  • Tax and accounting obligations.

  • Legal and regulatory requirements.

  • Fraud prevention.

  • Dispute resolution.

  • Consent and marketing preferences.

When personal information is no longer required, we take appropriate steps to delete, anonymise or securely dispose of it, unless continued retention is required or permitted by law.

17. YOUR PRIVACY RIGHTS

Depending on your location and applicable legislation, you may have certain rights regarding your personal information.

These may include the right to:

  • Request access to personal information we hold about you.

  • Request correction of inaccurate or incomplete information.

  • Request deletion of personal information in applicable circumstances.

  • Object to certain processing activities.

  • Request restriction of processing.

  • Withdraw consent where processing is based on consent.

  • Request data portability where applicable.

  • Opt out of direct marketing communications.

  • Lodge a complaint with an appropriate privacy or data protection authority.

Some rights are subject to legal exceptions and may not apply in every circumstance.

To exercise your privacy rights, please contact us at:

info@aussiegrace.com

We may need to verify your identity before fulfilling certain requests.

18. AUSTRALIAN PRIVACY CONSIDERATIONS

Aussie Grace Melbourne aims to handle personal information responsibly and transparently when dealing with customers in Australia.

Where the Australian Privacy Act 1988 and Australian Privacy Principles apply to our business, we will comply with the relevant requirements.

These may include obligations concerning the collection, use, disclosure, security and correction of personal information, as well as access and complaints handling.

Australian customers may contact us to request access to or correction of their personal information or to raise a privacy concern.

Where applicable, unresolved privacy complaints may be referred to the Office of the Australian Information Commissioner (OAIC).

For more information, visit:

https://www.oaic.gov.au/

19. EUROPEAN DATA PROTECTION RIGHTS

Where the GDPR applies, individuals have rights under the relevant provisions of the regulation.

These may include rights of access, rectification, erasure, restriction, objection and data portability, as well as the right to withdraw consent.

Individuals may also lodge complaints with a competent data protection supervisory authority.

We respond to valid requests in accordance with applicable legal requirements.

If you are located in the European Economic Area or otherwise benefit from GDPR protections, you may contact us using the information below.

20. CHILDREN'S PRIVACY

Our website is intended for a general retail audience and is not specifically directed towards children.

We do not knowingly collect personal information from children in circumstances prohibited by applicable law.

If you believe that a child has provided us with personal information without the necessary authorisation, please contact us.

We will review the matter and take appropriate action in accordance with applicable requirements.

21. THIRD-PARTY WEBSITES

Our website may contain links to external websites, social media platforms or third-party services.

These external websites operate independently and may have their own privacy policies.

We are not responsible for the privacy practices of third-party websites that we do not control.

We recommend reviewing their privacy policies before providing personal information.

22. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy to reflect changes to our business operations, website functionality, service providers or legal requirements.

When changes are made, we will publish the updated policy on this page and revise the date where appropriate.

If required by law, we will provide additional notice or request consent for material changes.

We encourage customers to review this page periodically.

23. CONTACT US

If you have questions, concerns or requests regarding this Privacy Policy or how your personal information is handled, please contact us.

Aussie Grace Melbourne

Website: www.aussiegrace.com

Email: info@aussiegrace.com

Privacy enquiries: info@aussiegrace.com

We aim to respond to privacy-related enquiries promptly and in accordance with applicable law.